Live Selling & TikTok Shop: The Next Chapter of Ecommerce

The newest wave in digital retail is live commerce and social selling. As Business Insider reports, top Amazon sellers are rapidly pivoting toward TikTok Shop—dubbed an “explosive” marketplace—because traditional platforms like Amazon are becoming tougher to crack . Live selling, likened to QVC for the TikTok era, is surging as dynamic livestream events create real-time buyer engagement and quick sales. Industry players are investing in training creators for this format, signaling a shift toward high-energy, performance-driven e‑commerce strategies.

To stay competitive, brands must embrace social commerce and live selling formats. It’s not enough to list products passively; success demands interactive, personality‑led, platform‑native retailing that meets consumers where they already spend their time.

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