Brick‑and‑Mortar Reinvented: Hybrid Fulfillment as the Future of Retail

Despite the rise of online shopping, physical retail isn't fading—in fact, it's evolving. Retailers are turning stores into mini-fulfillment centers that handle both walk-in and online orders efficiently. For example, B&Q transformed parts of its stores into “digi‑hubs” that now process about 85% of its online orders across 53 locations, significantly reducing reliance on central warehouses The Times. This transformation echoes a broader trend where store networks are leveraged to optimize speed, fulfillment costs, and customer convenience.

This hybrid model enhances last-mile delivery capabilities by utilizing existing retail infrastructure while keeping customers close to their purchases. Retailers that master this balance between physical and digital operations will be best positioned to thrive in the evolving retail landscape.

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